ApariPro > About us
Revolutionising the
future of income tax with AI
We make personal tax filing effortless with cutting-edge AI, saving time and eliminating complexity for accountants, tax agents and individuals.
Meet our CEO, Sudesh Sud
KPMG-trained accountant, former practice owner and expert in delivering tech solutions for large banks — Sudesh is now focused on driving innovation within the personal tax sector
My vision is to deliver
smart tech solutions that
empower people, making
tax filing easier and more
efficient for all
Sudesh Sud
Founder & CEO, ApariPro
Who we are
UK-based startup
Proudly headquartered in Royal Leamington Spa
Born in 2019
Delivering innovative tech solutions for accountants, business owners and tax payers since day 1
Industry disrupters
The UK’s first HMRC-recognised Self Assessment tax filing solution powered by AI
Technology pioneers
Our leadership team has over 80 years of experience across the tax, accounting, tech and AI sectors
Privately owned
Backed by visionary investors who believe in the transformative power of AI
Our guiding principles
We’re here to disrupt the market, innovate, and deliver game-changing software with a people-first approach. Our values are at the heart of everything we do.
Integrity
Building trust through transparency and ethical decision-making.
Customer Obsessed
Our success is driven by our customers’ success.
Grow and Build Together
Fostering collaboration to create impactful solutions.
Disruptive Thinking
Challenging norms to create smarter, faster solutions.
Entrepreneurial
Taking ownership, embracing challenges, and driving change.
The ApariPro journey
Apari software launch
One of the first user-friendly income tax filing solutions linked to HMRC.
2019
Backing from private investors
Supporting our innovative vision and accelerated growth ambition.
2020
First vendor to file an MTD for IT return to HMRC
A huge milestone that demonstrates ApariPro’s tech agility, high compliance standards and forward thinking approach.
2021
Launch of proprietary AI
Launched new cutting-edge AI hosted in an isolated environment - all built in-house.
2022
Rebrand to ApariPro
New look, new features and an even smarter way to manage your taxes in partnership with your accountant or tax agent.
2024
Innovative proprietary AI
Our advanced AI technology is designed to simplify the self-assessment preparation and tax filing processes.
Automation & Accuracy – Reduces manual work and minimises errors for a seamless experience.
Intelligent Insights – Provides real-time guidance to help users make informed decisions.
Efficiency & Speed – Streamlines processes, saving time for accountants, business owners, and taxpayers.
Working at ApariPro
People-first
Our people come first. We foster growth by providing continuous opportunities for learning and development.
Great culture
We celebrate successes, cultivate creativity and make work a fun place to be – with team events, socials and a positive atmosphere.
Diverse environment
We embrace and support diversity in all forms – backgrounds, perspectives and ideas.
Meet some of our exceptional team members
Discover some of the talented individuals behind ApariPro, working together to shape the future of tax.
Sarah Watson
Executive Assistant
Rockstar who runs like clockwork to support our directors and the wider business.
Anish Mehta
Chief Product Officer & Former HMRC leader
The mastermind behind our product and our high compliance standards - including MTD for IT.
Tony Chick
Chief Sales Officer & Accounting tech expert
Leading our sales strategy to meet new epic clients and continue accelerating our growth.
Sam Doran
Lead Software Engineer
Ultra talented engineer focused on delivering market-leading user experiences and new features.
Discover how ApariPro can help
